Model Question paper for MBA (Page6)

31. According to the author, knowledge of foreign marketing systems is essential because it
(a) Cements relation between countries
(b) Helps us to know about other people
(c) Can help to stimulate foreign trade
(d) Improves channel of distribution
(e) Teaches us something about our marketing system.

32. The passage implies that marketing can contribute to
(a) Improving goods and services
(b) Economic development
(c) More efficient promotion and advertising
(d) Full employment
(e) Growth of economic institutions

33. Successful introduction of Indian marketing techniques abroad depends upon the
(a) Educational level in the host country
(b) Amount of investment capital available
(c) Use of efficient channels of distribution
(d) Extent to which the techniques can be 'transplanted'
(e) Adaptability of Indian methods to 'foreign cultural conditions'

34. A most important constraint on the introduction of self service shops seems to be
(a) Cultural barriers (b) Income (c) Education
(d) Capital formation (e) Population dispersion

35. In Israel, daily shopping trips to the food market occur because of
(a) A lack of supermarkets (b) Social reasons as much as economic ones
(c) Low per-capita income (d) Poor transportation facilities
(e) Fluctuating food supplies.

36. Working women in Israel prefer self - service shops owing to their
(a) Lower food prices
(b) Better quality food products
(c) More convenient shopping hours
(d) Wider choice of commodities
(e) Pre-packaged meats and vegetables.

37. Concerning the transfer of Indian marketing techniques abroad, the author concludes that
(a) Most countries can accept these techniques
(b) They are not operable in most countries
(c) More research is needed into this subject
(d) The transfer depends upon capital availability
(e) In general, only developed countries can use Indian marketing techniques

38. The author states that adoption of self-service is a function of
I. Household income
II. Cultural and structural constraints
III. Population destiny
(a) I only (b) III only (c) I and II only
(d) II and III only (e) I, II and III

39. The article from which this passage was extracted probably appeared in an
(a) Academic journal (b) Accounting journal (c) Consumer newsletter
(d) Popular magazine (e) Newspaper editorial

40. Based on the Israeli experience, we can conclude that the adoption of self-service by developing
countries.
(a) Is hopeless
(b) Shows some promise
(C) Is likely to proceed with great rapidity
(d) Hinders upon a large population of working women
(e) Depends upon a large population of working women